I’m often asked about my journey — not just as a business owner, but as a creative who has navigated four decades of entrepreneurship, evolving, learning, and growing along the way.

Heart ‘n Home began in 1992 with craft shows, a humble start that taught me the value of creativity, connection, and hard work. By 1996, our garage became a small store where we welcomed guests weekly but during open houses — well, that was overwhelming! Definitely a time that shaped my understanding of what it truly means to run a small business from the ground up. In 2000, Heart ‘n Home found its permanent home in downtown Laurens, where I’ve expanded into fresh florals, daily arrangements, funerals, weddings, events, and curated collections for the home.

Throughout this journey, my passion has remained steady: helping people cultivate a beautiful home and a welcoming atmosphere while balancing life’s many demands. I’ve learned that small tricks and thoughtful tools can transform everyday tasks, making them simpler and more joyful.

Rooted in small-town life, my philosophy is that “small town” doesn’t have to mean “small style.” My personal style blends feminine modern Victorian sensibility with a love of embracing technology — proof that timeless beauty and today’s tools can work hand in hand.

At juliewurr.com, I share inspiration, tips, and tools — not just what I use to run my business, but what has helped me balance life, family, and creative work with grace (and occasional grit). I hope it’s a space where you’ll find ideas that make your life easier, more beautiful, and filled with heart.